Writers: Are You Contagious Yet?

 

I did not realize when I picked Penn (after being admitted early decision in December 1984), that class would still be in session in 2013 while traveling on a local bus in Nepal! During this trip, I read Contagious: Why Things Catch On
because as a traveler, teacher, and writer it sounded extremely compelling. I too wanted to learn how to “create contagious content!”

As Wharton marketing professor, Jonah Berger, explains in the book, “putting up a Facebook page or tweeting doesn’t mean anyone will notice or spread the word. 50% of YouTube videos have fewer than five hundred views. Only one-third of 1 percent get more than 1 million.” We actually have several videos over five hundred views and our We Said Go Travel YouTube channel, so that was good to learn. It is incredible to me that while on sabbatical in Asia, I can study with the award-winning Wharton “Iron Prof” and learn exactly the lessons I need next for my personal and professional life!

I also recently read  Made to Stick, by Chip and Dan Heath. Chip Heath was Berger’s graduate school mentor and while that book was helpful–Contagious’ “six key STEPPS” gave me new tools to propel my professional site to higher numbers and more views by using “the six principles of contagiousness: products or ideas that contain Social Currency and are Triggered, Emotional, Public, Practically Valued and wrapped into Stories.”

As a writer, the final emphasis on stories is of particular interest to me. Berger says: “Stories are an important source of cultural learning that help us make sense of the world. Information travels under the guise of what seems like idle chatter.” I hope that sharing our journeys will inspire others and soon be more and more contagious encouraging all to participate in our global community of travelers and writers.

I recommend getting a copy of Professor Berger’s book so you can “build a Social currency-laden, Triggered, Emotional, Public, Practically Valuable Trojan Horse, but don’t forget to hide your message inside. Make sure your desired information is so embedded into the plot that people cannot tell the story without it.”

Reading this book, I realized that our recent Inspiration Travel Writing Contest had so much traction as we used triggers (the contest ended on Valentine’s Day), emotions, and financial incentives. I will put my learning to work and hope that our Independence Travel Writing Contest (running from May 11 to July 4, no entry fee, and $1000usd in CASH PRIZES) will be even bigger.

Thank you to the Penn community for my past and continuing education! It is phenomenal that nearly twenty-five years after graduation I can still learn from Penn Profs and in a new digital way. As our Penn motto states, “We will find a way or we will make one.” Thank you, Professor Berger, for new tools for building a contagious community.

This article first appeared in FRANKLY PENN.

More resources from Jonah Berger: CLICK HERE

 

Lisa Ellen Niver

Lisa Ellen Niver is an award-winning travel expert who has explored 101 countries and six continents. A graduate of the University of Pennsylvania, she worked on cruise ships for seven years and backpacked for three years in Asia. She is the founder of the website WeSaidGoTravel which is read in 235 countries and was named #3 on Rise Global’s top 1,000 Travel Blogs. With more than 150,000 followers across social media, she has hosted Facebook Live for USA Today 10best, is verified on Twitter and listed on IMDb, and is the Social Media Manager for the Los Angeles Press Club. You can find Lisa Niver talking travel on broadcast television at KTLA TV Los Angeles, Satellite Media Tours, The Jet Set TV and Orbitz travel webisodes as well as her YouTube channel, where her WeSaidGoTravel videos have over 1.5 million views. After three months on TikTok, Instagram Reels, Facebook Reels and YouTube Shorts, she had over 500,000 (1/2 million) views. As a journalist, Niver has interviewed Deepak Chopra, Olympic medalists, and numerous bestselling authors and been invited to both the Oscars and the United Nations. She has been a judge for the Gracie Awards for the Alliance of Women in Media, and has run 15 travel competitions on her website, publishing over 2,500 writers and photographers from 75 countries. For her print and digital stories as well as her television segments, she has been awarded three Southern California Journalism Awards and two National Arts and Entertainment Journalism Awards.   Niver has published more than 2000 articles, in more than three dozen magazines and journals including National Geographic, Wired, Teen Vogue, HuffPost Personal, POPSUGAR, Ms. Magazine, Luxury Magazine, Smithsonian, Sierra Club, Saturday Evening Post, AARP, AAA Explorer Magazine, American Airways, Delta Sky, enRoute (Air Canada), Hemispheres, Jewish Journal, Myanmar Times, BuzzFeed, Robb Report, Scuba Diver Life, Ski Utah, Trivago, Undomesticated, USA Today, TODAY, Wharton Magazine, and Yahoo. Awards National Arts and Entertainment Journalism Awards 2021 Winner: Book Critic: Ms. Magazine “Untamed: Brave Means Living From the Inside Out” 2019 Winner: Soft News Feature for Film/TV: KTLA TV “Oscars Countdown to Gold with Lisa Niver” 2019 Finalist for: Soft News, Business/Music/Tech/Art Southern California Journalism Awards 2021 Winner: Technology Reporting 2021 Finalist: Book Criticism 2020 Winner: Print Magazine Feature: Hemispheres Magazine, “Painter by the Numbers, Rembrandt” 2020 Finalist: Online Journalist of the Year, Activism Journalism, Educational Reporting, Broadcast Lifestyle Feature 2019 Finalist: Broadcast Television Lifestyle Segment for “Ogden Ski Getaway” 2018 Finalist: Science/Technology Reporting, Travel Reporting, Personality Profile 2017 Winner: Print Column “A Journey to Freedom over Three Passovers”

2 responses to “Writers: Are You Contagious Yet?

  1. This article is so inspiring. I’m just starting off my blog site blog where I am hoping to inspire and motivate people to go out and travel.

    I find it interesting why people travel as the different motives have. I hope through my experiences, advice and thoughts to pass on my passion to other people.

    Thanks

    Sandra

    1. Sandra, Hello! Thank you for your comments. I really enjoyed Jonah’s book. I highly recommend it. Good luck with your new site. I hope you will write for us and think about entering our Travel Writing Contest!
      Lisa

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