Wharton Business Magazine: Brandish My Gaming Badges


Wharton Business Magazine:

“One standout performance was by contributor Lisa Ellen Niver C89, whose latest blog tweet reached 4.1 million people.” (From Editor-in-Chief, Matthew Brodsky)

How Empire Avenue Taught Me to Brandish My Gaming Badges

wharton brand article empire avenueFor most of my life, I have not considered myself into games. I was never good at Pong, and was there ever anything simpler than moving that one paddle up and down the screen? I tuned out when people talked about single person shooters, HALO and their favorite thing to do on Xbox. But when a friend suggested Empire Avenue, a stock market simulation social network game, I was intrigued. I loved everything about it especially watching my ratings and getting badges. Then I read the book Reality is Broken by Jane McGonigal, and I began to realize how much I have participated in games before this.

I have used many educational websites in the classroom as a teacher, and I was thrilled when I heard a fifth-grade student say, “Class was so great today. All we did was play.” This was in reference to playing CellCraft, where students have to save a cell from a virus. I loved when students were shouting at one another, “Where are the AA (Amino Acids)? I need to fix my cell wall.” They learned so much as they were enjoying it and moving up levels. Their main concern was beating the game and watching the score, not noticing all the content they learned.

McGonigal states, “Computer and video games are fulfilling genuine human needs that the real world is currently unable to satisfy. Games are providing rewards that reality is not. They are teaching and inspiring and engaging us in ways that reality is not.”

Game-playing inspires “fiero,” the feeling of vanquishing the “dragons” of the 21st century in a virtual world—a reaction that McGonigal describes as “one of the most powerful neurochemical highs we can experience.”

Empire Avenue badges

Digital badges are appearing in many forums as a way to inspire engagement. At the YMCA in New York City, teenagers who used to do no physical activity are suddenly showing up three times a week and earning a basketball Credly badge. They know that if they make baskets, they will receive another badge. They can see the steps toward a goal. Before, they would not get off the bench to stop texting, but now they are actively engaged in improving their health and in getting to the top of the leaderboard with the most points. Not only are these teenagers losing weight, some of their winnings are exchangeable for physical goods. Teens are happily sharing their badges and weight loss on Facebook and social platforms, and they are growing their support community in the process.

In Dallas, the Museum of Art decided that its goal was for people to engage with the art exhibits. No longer are visitors observing; they are active participants attending lectures, receiving codes and gaining points with Credly digital badges.

There are many ways we can create levels in life that have more privileges or rewards after engagement. In The Social Employee: How Great Companies Make Social Media Work, authors Cheryl and Mark Burgess explain how “gamification can mean a variety of different things, from earning badges through social training programs to interactive approaches for raising brand awareness to getting employees involved in things like product launches.”

With our work lives, gaining badges will tell future employers all about us as a digital portfolio. High school students can display badges about volunteering and scholastic experiences for university admissions departments to see.

Companies want engaged followers and brand ambassadors, schools want students who run into rather than out of the classroom, and museums want patrons who love art and rave about it. Democracy needs life-long learners who are passionate about their beliefs.

Are you ready to play a game?

Lisa Ellen Niver

Lisa Ellen Niver is an award-winning travel expert who has explored 102 countries and six continents. A graduate of the University of Pennsylvania, she worked on cruise ships for seven years and backpacked for three years in Asia. She is the founder of the website WeSaidGoTravel which is read in 235 countries and was named #3 on Rise Global’s top 1,000 Travel Blogs. Niver is represented by Chip MacGregor of MacGregor Literary, Inc. With more than 150,000 followers across social media, she has hosted Facebook Live for USA Today 10best, is verified on Twitter and listed on IMDb, and is the Social Media Manager for the Los Angeles Press Club. You can find Lisa Niver talking travel on broadcast television at KTLA TV Los Angeles, Satellite Media Tours, The Jet Set TV and Orbitz travel webisodes as well as her YouTube channel, where her WeSaidGoTravel videos have over 1.6 million views. After three months on TikTok, Instagram Reels, Facebook Reels and YouTube Shorts, she had over 500,000 (1/2 million) views. As a journalist, Niver has interviewed Deepak Chopra, Olympic medalists, and numerous bestselling authors and been invited to both the Oscars and the United Nations. She has been a judge for the Gracie Awards for the Alliance of Women in Media, and has run 15 travel competitions on her website, publishing over 2,500 writers and photographers from 75 countries. For her print and digital stories as well as her television segments, she has been awarded three Southern California Journalism Awards and two National Arts and Entertainment Journalism Awards and been a finalist twenty times.   Niver has published more than 2000 articles, in more than three dozen magazines and journals including National Geographic, Wired, Teen Vogue, HuffPost Personal, POPSUGAR, Ms. Magazine, Luxury Magazine, Smithsonian, Sierra Club, Saturday Evening Post, AARP, AAA Explorer Magazine, American Airways, Delta Sky, enRoute (Air Canada), Hemispheres, Jewish Journal, Myanmar Times, BuzzFeed, Robb Report, Scuba Diver Life, Ski Utah, Trivago, Undomesticated, USA Today, TODAY, Wharton Magazine, and Yahoo. Awards National Arts and Entertainment Journalism Awards 2021 Winner: Book Critic: Ms. Magazine “Untamed: Brave Means Living From the Inside Out” 2019 Winner: Soft News Feature for Film/TV: KTLA TV “Oscars Countdown to Gold with Lisa Niver” 2019 Finalist for: Soft News, Business/Music/Tech/Art Southern California Journalism Awards 2022 Finalist: Book Criticism 2021 Winner: Technology Reporting 2021 Finalist: Book Criticism 2020 Winner: Print Magazine Feature: Hemispheres Magazine, “Painter by the Numbers, Rembrandt” 2020 Finalist: Online Journalist of the Year, Activism Journalism, Educational Reporting, Broadcast Lifestyle Feature 2019 Finalist: Broadcast Television Lifestyle Segment for “Ogden Ski Getaway” 2018 Finalist: Science/Technology Reporting, Travel Reporting, Personality Profile 2017 Winner: Print Column “A Journey to Freedom over Three Passovers” Social Media Presence YouTube Channel: We Said Go Travel (1.6 million views) Short form video:TikTok, Instagram Reels, Facebook Reels, YouTube Shorts Twitter: lisaniver (90,000 followers) Instagram: lisaniver (24,000 followers) Pinterest: We Said Go Travel (20,000 followers and over 70,000 monthly views) Facebook: lisa.niver (5,000 followers); We Said Go Travel (3,000 followers) LinkedIn: lisaellenniver (9000 contacts)

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