Ms. Magazine: The Scully Effect and the Feminist Future of STEM


Thank you to Ms. Magazine and Carmen Rios for publishing my article:

“The Scully Effect and the Feminist Future of STEM”

The Feminist Future of STEM by Lisa Niver in Ms. MagazineDuring summer vacation, STEM still matters. How can we keep young girls and women interested in technology and the most lucrative jobs that will define our future?

The fourth annual AT&T SHAPE 2019 conference this June at Warner Brothers Studios was focused on 5G and the future of entertainment—and in a jam-packed panel called “The Scully Effect,” actor and activist Geena Davis, The Big Bang Theory cast member Mayim Bialik and astrophysicist Erin Macdonald discussed the leaky pipeline for women to careers in STEM, and how to make that future more female.

Video from The Scully EffectGeena Davis, Mayim Bialik, and Erin Macdonald at ATT Shape 2019

BURBANK, CALIFORNIA – JUNE 22: (L-R) Dr. Erin Macdonald, Geena Davis and Mayim Bialik speak onstage during ‘The Scully Effect – I Want to Believe in STEM’ panel at AT&T SHAPE at Warner Bros. Studios on June 22, 2019 in Burbank, California. (Photo by Joe Scarnici/Getty Images for AT&T)

Over 20,000 people attended SHAPE and experienced some of the latest new tech on the market firsthand. But our impressive advances are still limited by who gets to dream them up, and who gets to shape their construction.

The Geena Davis Institute on Gender in Media first identified “the Scully Effect.” The character of Agent Dana Scully in the X-Files inspired 63 percent of the women in science surveyed by the organization to pursue their work in the male-dominated STEM fields. Macdonald even explained on stage that she chose her career, her haircut and her trench coat based on the character.

When I was in high school, I was very good at science. My biology teacher told me to be a doctor, so I thought about it, and I did take pre-med classes at University of Pennsylvania. I even was accepted and went to UCSF Medical School, which is one of the best in our nation. But I left medical school. Only later, as a science teacher, did I learn about forensic science and water treatment plants, and realize that I never had thought about being a research scientist when I was growing up.

But getting women and girls interested in STEM fields is only the beginning. Widespread harassment, a general lack of mentorship opportunities and the demands of balancing work and family still push many would-be scientists, techies and innovators out of the field. Two-thirds of girls in fourth grade are interested in science, but this rapidly declines as they enter middle school and high school. Women are 50 percent of college graduates, but hold only 28 percent of STEM jobs.

“Every sector of our society has a gender imbalance,” Davis remarked during the discussion, adding that simply changing the names in a script from male to female can create parity on television—and fuel more “Scully Effects” in viewer’s lives. When women see themselves in characters on-screen, they can imagine new realities for themselves in the world.

The Geena Davis Institute isn’t the only organization working to help women re-envision their potential; the Women’s Media Center regularly evaluates women’s representation in entertainment and news media, and groups like Women & Hollywood celebrate the work of women across entertainment mediums and encourage viewers to do the same. And the #SeeHer movement, which launched in 2016 with the aim of delivering a 20 percent increase in the accurate portrayal of women and girls in advertising and media by 2020, and the Cannes Lions “See it, Be It” initiative are also both focused on increasing the number of women in media.

Lisa Sherman from The Ad Council spoke on a panel this month at Cannes Lions—on a panel with Tara Walpert Levy, the VP of Agency and Brand Solutions at Google; Linda Boff, Chief Marketing Officer at GE; Linda Yaccarino, Chair of Advertising and Partnerships at NBCUniversal; and Suzanne Kounkel, Chief Marketing Officer at Deloitte—about their own campaign to share real life STEM role models with girls.

#SheCanSTEM was launched in partnership with MTV as a series of five videos spotlighting female sound engineers, marine biologists, animators and engineers. Across city bus stop benches and billboards, the campaign also highlights STEM careers and inspirations for girls and women passing by.

“If you care about equality, you have to embrace diversity—especially now, as people in tech are programming our computers and designing artificial intelligence,” Melinda Gates wrote in her book, The Moment of Lift. “We’re at an infant stage of AI. We don’t know all the uses that will be made of it—health uses, battlefield uses, law enforcement uses, corporate uses—but the impact will be profound, and we need to make sure it’s fair.”

Joy Buolamwini, an African American computer scientist at MIT Media Lab, is certain that it isn’t. Her research exposed racial and gender bias in facial recognition software: the error rate for recognizing light-skinned males with such programs, she found, was less than one percent; for darker-skinned females, it shot up to 35. As AI infiltrates our lives more and more, will some people be unrecognizable?

“African American women are only 3 percent of the entire tech workforce; Hispanic women, 1 percent,” Gates confirmed. “Women comprise about a quarter of the tech workforce and hold just 15 percent of the technical jobs.” These disparities shape tech—and our culture at-large by extension. “If we want a society that reflects the values of empathy, unity and diversity,” Gates wrote, “it matters who writes the code.”

We need women in STEM. We need female characters on TV. We need diversity of people and of thought in all of our occupations. “Study after study has shown that diversity leads to more creative teams and increases a company’s bottom line,” Female Quotient founder Shelley Zalis explained in Forbes. “According to McKinsey, companies ranking in the top quartile of executive-board diversity were 35 percent likelier to financially outperform the industry medians. Other research finds that inclusive teams make better business decisions 87 percent of the time.”

Diversity is good for business and it’s good for all of us. Whether it’s on-screen or in the lab, parity in tech is a pivotal part of building a feminist future.

BURBANK, CALIFORNIA – JUNE 22: (L-R) Mayim Bialik, Geena Davis and Dr. Erin Macdonald pose backstage during ‘The Scully Effect – I Want to Believe in STEM’ panel at AT&T SHAPE at Warner Bros. Studios on June 22, 2019 in Burbank, California. (Photo by Joe Scarnici/Getty Images for AT&T)

Read my article on Ms. Magazine

Lisa Ellen Niver

Lisa Ellen Niver is an award-winning travel expert who has explored 102 countries and six continents. A graduate of the University of Pennsylvania, she worked on cruise ships for seven years and backpacked for three years in Asia. She is the founder of the website WeSaidGoTravel which is read in 235 countries and was named #3 on Rise Global’s top 1,000 Travel Blogs. Niver is represented by Chip MacGregor of MacGregor Literary, Inc. With more than 150,000 followers across social media, she has hosted Facebook Live for USA Today 10best, is verified on Twitter and listed on IMDb, and is the Social Media Manager for the Los Angeles Press Club. You can find Lisa Niver talking travel on broadcast television at KTLA TV Los Angeles, Satellite Media Tours, The Jet Set TV and Orbitz travel webisodes as well as her YouTube channel, where her WeSaidGoTravel videos have over 1.6 million views. After three months on TikTok, Instagram Reels, Facebook Reels and YouTube Shorts, she had over 500,000 (1/2 million) views. As a journalist, Niver has interviewed Deepak Chopra, Olympic medalists, and numerous bestselling authors and been invited to both the Oscars and the United Nations. She has been a judge for the Gracie Awards for the Alliance of Women in Media, and has run 15 travel competitions on her website, publishing over 2,500 writers and photographers from 75 countries. For her print and digital stories as well as her television segments, she has been awarded three Southern California Journalism Awards and two National Arts and Entertainment Journalism Awards and been a finalist twenty times.   Niver has published more than 2000 articles, in more than three dozen magazines and journals including National Geographic, Wired, Teen Vogue, HuffPost Personal, POPSUGAR, Ms. Magazine, Luxury Magazine, Smithsonian, Sierra Club, Saturday Evening Post, AARP, AAA Explorer Magazine, American Airways, Delta Sky, enRoute (Air Canada), Hemispheres, Jewish Journal, Myanmar Times, BuzzFeed, Robb Report, Scuba Diver Life, Ski Utah, Trivago, Undomesticated, USA Today, TODAY, Wharton Magazine, and Yahoo. Awards National Arts and Entertainment Journalism Awards 2021 Winner: Book Critic: Ms. Magazine “Untamed: Brave Means Living From the Inside Out” 2019 Winner: Soft News Feature for Film/TV: KTLA TV “Oscars Countdown to Gold with Lisa Niver” 2019 Finalist for: Soft News, Business/Music/Tech/Art Southern California Journalism Awards 2022 Finalist: Book Criticism 2021 Winner: Technology Reporting 2021 Finalist: Book Criticism 2020 Winner: Print Magazine Feature: Hemispheres Magazine, “Painter by the Numbers, Rembrandt” 2020 Finalist: Online Journalist of the Year, Activism Journalism, Educational Reporting, Broadcast Lifestyle Feature 2019 Finalist: Broadcast Television Lifestyle Segment for “Ogden Ski Getaway” 2018 Finalist: Science/Technology Reporting, Travel Reporting, Personality Profile 2017 Winner: Print Column “A Journey to Freedom over Three Passovers” Social Media Presence YouTube Channel: We Said Go Travel (1.6 million views) Short form video:TikTok, Instagram Reels, Facebook Reels, YouTube Shorts Twitter: lisaniver (90,000 followers) Instagram: lisaniver (24,000 followers) Pinterest: We Said Go Travel (20,000 followers and over 70,000 monthly views) Facebook: lisa.niver (5,000 followers); We Said Go Travel (3,000 followers) LinkedIn: lisaellenniver (9000 contacts)

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