Maybe you’ve heard the words “online influence” or “social clout” but are wondering what in the world they mean and why people are always throwing them around. This article comes after Lisa was ranked #19 on the latest Travel 1K Rise Board and in advance of our Travel Influencer Interview series which will speak to some of the most knowledgable travel voices on the web.
There are infinite ways to measure influence in the social media sphere but here are some of the most popular tools and how they work:
This is a scoreboard platform which tracks, compares and share scores. There are boards for a variety of topics: parent bloggers, UK entrepreneurs, estate agents etc. Join a board, compete against yourself/peers and better track successes as well as short-comings. Registration requires a Twitter account and content is data-driven using Klout, which brings us to our next subject.
This is a website and mobile application which ranks users on a scale of 1-100 according to social media influence. The platform uses Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn, Twitter, Youtube and Wikipedia to generate results. The more profiles a person has the more diverse their Klout score will be.
Explore influencers on Klout here
Alexa’s specialty is collecting data and making useful insights out of it, in other words “analytics,” giving companies a competitive advantage. Information for ratings is gathered from the “Global Traffic Panel” which looks at millions of internet users spanning 25,000 different browser extensions. Sites are ranked against one another based on the number of unique visitors and page views over the last three months globally and every month on a national level.
So next time you hear the words “online influence” or “social clout” you’ll have a better understanding of what each means and the purpose they serve. WSGT will be interviewing travel influencers who have high rankings across these platforms and established audiences.