Dreamy Delights: Westin Unveils Next-Gen Heavenly Bed for Ultimate Rest & Rejuvenation

Building upon its legacy of delivering deep, restorative sleep for guests, Westin Hotels & Resorts proudly announces the launch of its next generation Heavenly® Bed. As a travel expert who cherishes the importance of a good night’s sleep, I couldn’t be more thrilled about this exciting development. Having personally experienced the unparalleled comfort of the Heavenly Bed during my stays at Westin properties, including the Westin New Orleans where I stayed when I was a speaker at the 2023 DEMA Dive Show and the Westin O’Hare when I was a speaker for the 2024 Chicago Travel and Adventure Show, I’ve often dreamed of bringing that heavenly sleep experience to my own home.

Recognizing the pivotal role of quality sleep in overall wellness, Westin has long championed the importance of restorative rest for travelers. Today, more than ever, individuals prioritize a rejuvenating night’s sleep as an integral part of their travel experience. This shift has fueled a surge in demand for enhanced sleep solutions, with the sleep sector projected to surpass $400 billion by 2028. It’s no wonder that the Heavenly Bed has garnered such a devoted fanbase over the years.

Brian Povinelli, Senior Vice President and Global Head of Marketing and Brand at Marriott International, reflects on Westin’s commitment to excellence: “Our legacy Heavenly Bed stands as a testament to our dedication to providing unparalleled comfort for guests worldwide. In a world that often glorifies busyness, Westin recognizes that quality sleep is fundamental to overall well-being. With the introduction of our next generation Heavenly Bed, we aim to surpass the expectations of our loyal guests and set a new benchmark for comfort.“

Westin’s meticulous development process for the next generation Heavenly Bed involved extensive product testing, consumer feedback sessions, and research into evolving sleep technologies. The result is a top-of-the-line product boasting a modernized design and an unwavering commitment to enhancing the Westin Sleep Well experience. From the innovative silver fiber weave to the temperature-regulating gel-infused memory foam, every aspect of the mattress is designed to optimize sleep quality.

In addition to its superior comfort, the next generation Heavenly Bed showcases a contemporary aesthetic, reflecting Westin’s design ethos. Updates such as the inclusion of a charcoal blanket and full-frame piping on pillowcases evoke a warm, residential ambiance, while the removal of the bed skirt and bolster pillow underscores a more modern sleep experience.

But Westin’s commitment to guest well-being doesn’t end there. Through partnerships with Strava and the Westin Store, travelers like myself can now bring the Heavenly Bed experience home. As someone who values quality sleep as much as I do, I’m excited about the opportunity to win my own Heavenly Bed and bedding.

Beyond its exceptional sleep offerings, Westin continues to lead the industry in holistic wellness programming through its Six Pillars of Well-Being. Whether you enjoy the Westin Eat Well Menu like me or you chose to explore a new city with a WestinWORKOUT Route, there are so many ways Westin is ready to support traveler’s well-being.

With the launch of the next generation Heavenly Bed, Westin reaffirms its commitment to providing guests with transformative experiences that nurture the body, mind, and spirit. I wish you a truly restful and rejuvenating stay at Westin Hotels & Resorts like I have enjoyed.

Move Well to Sleep Well with Strava: Seize the opportunity to secure a next generation Heavenly Bed of your own as part of the brand’s exclusive hospitality partnership with Strava, the leading digital community for active people. The challenge, which runs from May 1-31, 2024, invites all U.S.-based Strava users and Marriott Bonvoy members to complete 600 minutes of activity throughout the month in order to be entered for the chance to win the grand prize of a next generation Westin Heavenly Bed. Westin will be giving away ten beds, worth over$20,000, making this the largest-ever giveaway in a Strava challenge. As the newest iteration of the acclaimed RunWESTIN® program, the brand partnership invites active travelers to test out the new digital WestinWORKOUT® Routes with a complimentary 90-day subscription to the Strava service, available to both new and existing Strava users.

Sleep Well at Home with the Westin Store Sweepstakes: The next generation Heavenly Bed and bedding is now available for purchase through the Westin Store, which includes the mattress, linens, signature blanket, firm and soft pillows, duvet cover and insert. To celebrate its arrival, Westin Store is hosting a sweepstakes where you can enter for the chance to win your choice of the Heavenly Bed or a two-night stay at a Westin hotel. The sweepstakes is live now through July 31, 2024.