USA Today: Rodeo Drive Shopping in Beverly Hills

 

USAToday Rodeo DriveThank you to USA Today 10best for sharing my article about Shopping on Rodeo Drive!

Style and Los Angeles go hand in hand. One must-visit shopping spot here is the three blocks of Rodeo Drive, one of the most famous shopping streets in the world.

Located in Beverly Hills, this section you are seeking is between Wilshire Boulevard and Little Santa Monica Boulevard; its many stores are known for both luxury and opulence.

Brooks Brothers, located on Rodeo Drive, is nearly 100 years old; they offer clothing for your entire clan
Photo courtesy of Lisa Ellen Niver

Brooks Brothers — the oldest clothing retailer in the country, having provided quality clothing for nearly 200 years — is on the corner of Rodeo and Little Santa Monica. While well known for classic clothing and apparel for men, they also offer women’s and children’s clothing, as well as a full tuxedo shop.

Brooks Brothers’ Red Fleece Collection is a spirited twist on Brooks Brothers’ classics, mixing classy yuppie style with modern sensibility. Red Fleece has a much lower price point, with all the quality you expect from Brooks Brothers for fashion-forward, preppy men and women.

Cool cars on Rodeo Drive in front of David Yurman
Photo courtesy of Lisa Ellen Niver

At Rodeo and Brighton, discover what makes David Yurman jewelry so highly collected, as precious metals and rare gemstones are transformed into original and beautiful wearable art.

Explore the iconic Albion Collection of colorful and expertly crafted rings that will catch your eye. The bracelets are stylish, and when you cannot decide which one to buy, realize they are often worn stacked.

Find the watch that is perfect for you at Geary’s Rodeo Drive, with choices from Rolex and Patek Philippe. You may even find the owner, Thomas Blumenthal, on the floor to help you, just as his aunt Ruth Meyer used to assist customers after they bought the store from A.J. Geary in 1953. Blumenthal is a third-generation shop owner here.

Find your style with Rolex and Philip Patek on Rodeo Drive
Photo courtesy of Lisa Ellen Niver

Want to sleep on this famous street? Stay in one of the 86 guest rooms or penthouse suites with private balconies at the Luxe Rodeo. The hotel was designed initially by Vicente Wolf, with elegant dark woods, brushed metals and oversized mirrors.

Enjoy a meal at the On Rodeo Bistro, with signature dishes from Executive Chef David Padilla as well as farm-to-bar cocktails created by Matthew Bianceniello.

Stay on Rodeo Drive at the Luxe Rodeo Hotel
Photo courtesy of Lisa Ellen Niver

How did the fire spark what’s now a shopping destination? The property that would become Beverly Hills was purchased in 1906 by Burton E Green and other investors and then named Rancho Rodeo de Las Aguas. The first luxury store added to the area was Giorgio Beverly Hills in 1967 by Fred Hayman, who’s considered “the father of Rodeo Drive.”

Consider planning your Rodeo Drive outing during Father’s Day and see the Concours d’Elegance, an annual show of some of the world’s most expensive cars. This vintage car show is free to the public, and it was featured in the book300 Unmissable Events and Festivals Around the World.

Lisa Ellen Niver

Lisa Ellen Niver is an award-winning travel expert who has explored 102 countries and six continents. A graduate of the University of Pennsylvania, she worked on cruise ships for seven years and backpacked for three years in Asia. She is the founder of the website WeSaidGoTravel which is read in 235 countries and was named #3 on Rise Global’s top 1,000 Travel Blogs. Niver is represented by Chip MacGregor of MacGregor Literary, Inc. Look for her memoir in Fall 2023 from Post Hill Press/Simon and Schuster. With more than 150,000 followers across social media, she has hosted Facebook Live for USA Today 10best, is verified on Twitter and listed on IMDb, and is the Social Media Manager for the Los Angeles Press Club. You can find Lisa Niver talking travel on broadcast television at KTLA TV Los Angeles, Satellite Media Tours, The Jet Set TV and Orbitz travel webisodes as well as her YouTube channel, where her WeSaidGoTravel videos have over 1.7 million views. As a journalist, Niver has interviewed Deepak Chopra, Olympic medalists, and numerous bestselling authors and been invited to both the Oscars and the United Nations. She has been a judge for the Gracie Awards for the Alliance of Women in Media, and has run 15 travel competitions on her website, publishing over 2,500 writers and photographers from 75 countries. For her print and digital stories as well as her television segments, she has been awarded three Southern California Journalism Awards and two National Arts and Entertainment Journalism Awards and been a finalist twenty times.   Niver has published more than 2000 articles, in more than three dozen magazines and journals including National Geographic, Wired, Teen Vogue, HuffPost Personal, POPSUGAR, Ms. Magazine, Luxury Magazine, Smithsonian, Sierra Club, Saturday Evening Post, AARP, AAA Explorer Magazine, American Airways, Delta Sky, enRoute (Air Canada), Hemispheres, Jewish Journal, Myanmar Times, BuzzFeed, Robb Report, Scuba Diver Life, Ski Utah, Trivago, Undomesticated, USA Today, TODAY, Wharton Magazine, and Yahoo. Awards National Arts and Entertainment Journalism Awards 2021 Winner: Book Critic: Ms. Magazine “Untamed: Brave Means Living From the Inside Out” 2019 Winner: Soft News Feature for Film/TV: KTLA TV “Oscars Countdown to Gold with Lisa Niver” 2019 Finalist for: Soft News, Business/Music/Tech/Art Southern California Journalism Awards 2022 Finalist: Book Criticism 2021 Winner: Technology Reporting 2021 Finalist: Book Criticism 2020 Winner: Print Magazine Feature: Hemispheres Magazine, “Painter by the Numbers, Rembrandt” 2020 Finalist: Online Journalist of the Year, Activism Journalism, Educational Reporting, Broadcast Lifestyle Feature 2019 Finalist: Broadcast Television Lifestyle Segment for “Ogden Ski Getaway” 2018 Finalist: Science/Technology Reporting, Travel Reporting, Personality Profile 2017 Winner: Print Column “A Journey to Freedom over Three Passovers” Social Media Presence YouTube Channel: We Said Go Travel (1.7 million views) Short form video:TikTok, Instagram Reels, Facebook Reels, YouTube Shorts Twitter: lisaniver (90,000 followers) Instagram: lisaniver (24,000 followers) Pinterest: We Said Go Travel (20,000 followers and over 70,000 monthly views) Facebook: lisa.niver (5,000 followers); We Said Go Travel (3,000 followers) LinkedIn: lisaellenniver (9000 contacts)

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