USA Today: Rodeo Drive Shopping in Beverly Hills


USAToday Rodeo DriveThank you to USA Today 10best for sharing my article about Shopping on Rodeo Drive!

Style and Los Angeles go hand in hand. One must-visit shopping spot here is the three blocks of Rodeo Drive, one of the most famous shopping streets in the world.

Located in Beverly Hills, this section you are seeking is between Wilshire Boulevard and Little Santa Monica Boulevard; its many stores are known for both luxury and opulence.

Brooks Brothers, located on Rodeo Drive, is nearly 100 years old; they offer clothing for your entire clan
Photo courtesy of Lisa Ellen Niver

Brooks Brothers — the oldest clothing retailer in the country, having provided quality clothing for nearly 200 years — is on the corner of Rodeo and Little Santa Monica. While well known for classic clothing and apparel for men, they also offer women’s and children’s clothing, as well as a full tuxedo shop.

Brooks Brothers’ Red Fleece Collection is a spirited twist on Brooks Brothers’ classics, mixing classy yuppie style with modern sensibility. Red Fleece has a much lower price point, with all the quality you expect from Brooks Brothers for fashion-forward, preppy men and women.

Cool cars on Rodeo Drive in front of David Yurman
Photo courtesy of Lisa Ellen Niver

At Rodeo and Brighton, discover what makes David Yurman jewelry so highly collected, as precious metals and rare gemstones are transformed into original and beautiful wearable art.

Explore the iconic Albion Collection of colorful and expertly crafted rings that will catch your eye. The bracelets are stylish, and when you cannot decide which one to buy, realize they are often worn stacked.

Find the watch that is perfect for you at Geary’s Rodeo Drive, with choices from Rolex and Patek Philippe. You may even find the owner, Thomas Blumenthal, on the floor to help you, just as his aunt Ruth Meyer used to assist customers after they bought the store from A.J. Geary in 1953. Blumenthal is a third-generation shop owner here.

Find your style with Rolex and Philip Patek on Rodeo Drive
Photo courtesy of Lisa Ellen Niver

Want to sleep on this famous street? Stay in one of the 86 guest rooms or penthouse suites with private balconies at the Luxe Rodeo. The hotel was designed initially by Vicente Wolf, with elegant dark woods, brushed metals and oversized mirrors.

Enjoy a meal at the On Rodeo Bistro, with signature dishes from Executive Chef David Padilla as well as farm-to-bar cocktails created by Matthew Bianceniello.

Stay on Rodeo Drive at the Luxe Rodeo Hotel
Photo courtesy of Lisa Ellen Niver

How did the fire spark what’s now a shopping destination? The property that would become Beverly Hills was purchased in 1906 by Burton E Green and other investors and then named Rancho Rodeo de Las Aguas. The first luxury store added to the area was Giorgio Beverly Hills in 1967 by Fred Hayman, who’s considered “the father of Rodeo Drive.”

Consider planning your Rodeo Drive outing during Father’s Day and see the Concours d’Elegance, an annual show of some of the world’s most expensive cars. This vintage car show is free to the public, and it was featured in the book300 Unmissable Events and Festivals Around the World.

Lisa Ellen Niver

Lisa Niver is an award-winning travel expert who has explored 102 countries on six continents. This University of Pennsylvania graduate sailed across the seas for seven years with Princess Cruises, Royal Caribbean, and Renaissance Cruises and spent three years backpacking across Asia. Discover her articles in publications from AARP: The Magazine and AAA Explorer to WIRED and Wharton Magazine, as well as her site WeSaidGoTravel. On her award nominated global podcast, Make Your Own Map, Niver has interviewed Deepak Chopra, Olympic medalists, and numerous bestselling authors, and as a journalist has been invited to both the Oscars and the United Nations. For her print and digital stories as well as her television segments, she has been awarded three Southern California Journalism Awards and two National Arts and Entertainment Journalism Awards and been a finalist twenty-two times. Named a #3 travel influencer for 2023, Niver talks travel on broadcast television at KTLA TV Los Angeles, her YouTube channel with over 2 million views, and in her memoir, Brave-ish, One Breakup, Six Continents and Feeling Fearless After Fifty.

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