Hawaii Travels Lead to Career Shift for TV Executive

 

In August 2013, I had an amazing adventure in Maui with my wife Kathy, our two kids Ben (12) and Leo (10) and my incredible in-laws.  This Hawaii adventure changed my life. I had worked as a TV and digital programming executive at networks like Playboy TV and ABC Family and produced reality shows, like American Gladiators.

I felt like I was at a mid-point in my career and wanted to try a new challenge.

iPhone 5S wallet case
jimmyCASE prototype August 2013

I had built a prototype for an iPhone wallet case — a generic iPhone case with a strap of elastic stuck together with blue painters tape. The improvised case could carry my drivers license, credit cards and hotel key card, strapped to the back of my iPhone.

As we traversed the island with the kids from one adventure to the next, snorkeling, surfing, parasailing, zip lining, road-to-hana, I quickly dumped my Costanza wallet, and was carrying everything I needed on the back of my iPhone.

jimmyCASE iPhone wallet case Maui stick dance
the family that stick dances together…

Spending this time with my family in the relaxed beauty of Maui, I realized that I didn’t want to be an executive working in an office for the few years left with my children at home. I wanted to take them to their after-school activities, make them dinner, and be with my family. I wanted to be a stay at home dad and entrepreneur-in-residence.

When we returned home to Los Angeles, I gave up my corporate career focus and started full time on the launch of jimmyCASE. The case allows you to carry the things you need most (credit cards, drivers license, a little cash) strapped to the back of your phone.

 

jimmyCASE iPhone Wallet Case
jimmyCASE sewn on old school Singer machine

 

I’m hoping the launch of this new endeavor will lead to many new adventures with my family. Thank you Maui for showing me the way.

 

 

 

Special Discount for We Said Go Travel reader: 

Promo Code: TRAVELWITHjimmy  20% off plus free US shipping. Good through end of May 31, 2014.

More about HAWAII from We Said Go Travel:

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