In August 2013, I had an amazing adventure in Maui with my wife Kathy, our two kids Ben (12) and Leo (10) and my incredible in-laws. This Hawaii adventure changed my life. I had worked as a TV and digital programming executive at networks like Playboy TV and ABC Family and produced reality shows, like American Gladiators.
I felt like I was at a mid-point in my career and wanted to try a new challenge.
I had built a prototype for an iPhone wallet case — a generic iPhone case with a strap of elastic stuck together with blue painters tape. The improvised case could carry my drivers license, credit cards and hotel key card, strapped to the back of my iPhone.
As we traversed the island with the kids from one adventure to the next, snorkeling, surfing, parasailing, zip lining, road-to-hana, I quickly dumped my Costanza wallet, and was carrying everything I needed on the back of my iPhone.
Spending this time with my family in the relaxed beauty of Maui, I realized that I didn’t want to be an executive working in an office for the few years left with my children at home. I wanted to take them to their after-school activities, make them dinner, and be with my family. I wanted to be a stay at home dad and entrepreneur-in-residence.
When we returned home to Los Angeles, I gave up my corporate career focus and started full time on the launch of jimmyCASE. The case allows you to carry the things you need most (credit cards, drivers license, a little cash) strapped to the back of your phone.
I’m hoping the launch of this new endeavor will lead to many new adventures with my family. Thank you Maui for showing me the way.
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Obviously, you really had a great time with your family in Maui! We are planning to have a short break this weekend, me and my family are going to have our summer outing before the school year will start.